One Of The Most Influencing Digital Influencers Of India, Apurva Purohit

With the steady growth of the Indian startup ecosystem, an increasing number of women are pursuing the entrepreneurial dream and succeeding in their businesses. Other Indian ladies who are as yet attached to the customary homemaker job are being engaged to think for themselves therefore. Apurva Purohit, one of India’s most influential women in media and industry, is one such empowering lady. She is the President of Jagran Prakashan, one of India’s major media companies with operations in print, radio, digital, and outdoor media.

Apurva oversees a $800 million multimedia conglomerate and is an IIM-B alumnus with over three decades of experience in the media business.

Apurva was previously the CEO and President of Radio City, and she is credited with the stock exchange listing of Radio City (an Indian radio station) in 2017. Apurva previously worked with BCCL and Zee Telefilms, where she launched the TV brands Zoom TV and Times of India’s entry strategy into television, as well as engineered the Zee TV re-launch plan. Lodestar was also introduced in India by her.

Apurva turned Jagran Prakashan Ltd, a multi-media conglomerate, from a significant reliance on traditional print industries to a concentration on new age emerging businesses during his stay there. The initiatives implemented under her guidance, as well as her emphasis on implementation excellence, greatly enhanced the growth and profitability of these businesses.

Purohit has been a key voice in the Indian business world, arguing for gender diversity, what ails it, and what businesses and leaders can do to enhance this essential requirement. She is the author of two national best-selling books that strive to empower and inspire women to reach their greatest potential.

Apurva has received numerous business honors throughout the years, including being named one of India Today Group’s Most Powerful Women in Business (2016, 2018, 2019) and Fortune India’s Most Powerful Women in Business (2016, 2018, 2019). (2018, 2019,2020). She was named one of LinkedIn’s Top Voices and YourStory’s Top 10 digital Influencers for the year 2020.